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The Belgian Tetris 3.0: An experimental study of the moderating role of political knowledge and aptness on the framing impact of political metaphors
Dodeigne, Jérémy; Perrez, Julien; Randour, François et al.
2018RAAM 12 - Metaphor across Contexts and Domains: From Description to Application
 

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Keywords :
Figurative framing; Political discourse; Belgian federalism
Abstract :
[en] Recent research on the framing impact of conceptual metaphors in the political domain has shown varying results (cf. Reijnierse et al. 2015, Steen et al. 2014, Thibodeau & Boroditsky 2011, 2013, 2015), suggesting that the framing function of metaphors should not be considered as an automatic process. Rather, the question is not so much to know if metaphors have an impact on citizens’ political representations and decisions, but rather to understand under which circumstances they might influence them (Krennmayr et al., 2014, p.67). These conditions should be understood as a series of parameters related to the nature of the metaphorical mapping itself (cf. deliberateness, aptness), to its realization in a given discourse (cf. extendedness) or to the frequency the citizens have been exposed to a given metaphorical mapping. In recent experiments, we also found that the level of political knowledge of the participants interacted with the framing impact of metaphors. This interaction suggested that the respondents with a lower level of political knowledge are those who are influenced by the metaphors, whereas the respondents with a higher level do not appear to be impacted (see Dodeigne, Perrez & Reuchamps in press, Vandeleene et al. submitted). In this panel, we will present the results of an experiment on the impact of the Tetris metaphor on citizens’ representations and preferences about Belgian federalism, conducted among a representative sample of 500 Flemish and 500 Walloon citizens. Each language group was randomly divided into four conditions (125 each): a control condition, a neutral condition and two metaphorical conditions, respectively BELGIAN FEDERALISM AS A TETRIS GAME, and BELGIAN FEDERALISM AS A DIVORCE. The aim of this experiment is (i) to check whether these two different metaphors have a different influence on the citizens’ representations (cf. aptness), (ii) to evaluate to what extent this potential impact differs among the two language groups and (iii) to assess the moderating role of political knowledge on the potential framing impact of these two metaphors.
Research center :
Lilith - Liège, Literature, Linguistics - ULiège
Disciplines :
Languages & linguistics
Author, co-author :
Dodeigne, Jérémy;  Université de Namur - UNamur
Perrez, Julien  ;  Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Langue néerlandaise moderne et linguistique synchronique
Randour, François;  Université Catholique de Louvain - UCL > ISPOLE
Reuchamps, Min;  Université Catholique de Louvain - UCL > ISPOLE
Language :
English
Title :
The Belgian Tetris 3.0: An experimental study of the moderating role of political knowledge and aptness on the framing impact of political metaphors
Publication date :
June 2018
Event name :
RAAM 12 - Metaphor across Contexts and Domains: From Description to Application
Event organizer :
Hong Kong Polytechnic University
Event place :
Hong Kong, Hong Kong SAR China
Event date :
27-30/06/2018
Audience :
International
Name of the research project :
ADAPOF (T.1036.15)
Funders :
F.R.S.-FNRS - Fonds de la Recherche Scientifique [BE]
Available on ORBi :
since 18 February 2020

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