Choice-Based-Conjoint analysis; Hedonic regression; milk; Senegal; local origin
Abstract :
[en] Senegalese consumers seem to prefer local fresh milk-based dairy products rather than the ones produced with imported powder. However, market prices of both products do not appear to be different. This paper addresses this puzzle. First, I confirm the preference for local products. Using choice-based-conjoint data, I evaluate that Senegalese consumers are willing to pay a positive and significant premium for these products. Then, I identify the determinants of prices, based on a unique dataset of milk products characteristics. Evidence suggests that consumers' misinformation regarding the product composition prevents them from allocating a higher price to local milk-based products.
Research Center/Unit :
CREPP - Centre de Recherche en Économie Publique et de la Population - ULiège
Disciplines :
Special economic topics (health, labor, transportation...)
Author, co-author :
Lefevre, Mélanie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Economie générale et gestion publique
Language :
English
Title :
Do consumers pay more for what they value more? The case of local milk-based dairy products in Senegal
Publication date :
July 2013
Publisher :
Institute for Economic Development, Boston, United States
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