Reference : Do consumers pay more for what they value more? The case of local milk-based dairy pr...
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Business & economic sciences : Special economic topics (health, labor, transportation…)
http://hdl.handle.net/2268/154333
Do consumers pay more for what they value more? The case of local milk-based dairy products in Senegal
English
Lefevre, Mélanie mailto [Université de Liège - ULiège > HEC-Ecole de gestion : UER > Economie générale et gestion publique >]
Jul-2013
Institute for Economic Development
IED Discussion Paper 249
No
Boston
USA
[en] Choice-Based-Conjoint analysis ; Hedonic regression ; milk ; Senegal ; local origin
[en] Senegalese consumers seem to prefer local fresh milk-based dairy products rather than the ones produced with imported powder. However, market prices of both products do not appear to be different. This paper addresses this puzzle. First, I confirm the preference for local products. Using choice-based-conjoint data, I evaluate that Senegalese consumers are willing to pay a positive and significant premium for these products. Then, I identify the determinants of prices, based on a unique dataset of milk products characteristics. Evidence suggests that consumers' misinformation regarding the product composition prevents them from allocating a higher price to local milk-based products.
Centre de Recherche en Économie Publique et de la Population - C.R.E.P.P
http://hdl.handle.net/2268/154333
http://www.bu.edu/econ/files/2012/11/Paper-Lefevre-milk-price.pdf

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