Publications and communications of Lisa Baiwir

Baiwir, L., Dessart, L., & Delcourt, C. (2025). When immersive technologies drive service brand outcomes: the role of episodic future thinking. Journal of Service Theory and Practice. doi:10.1108/jstp-10-2024-0351

Dessart, L., & Baiwir, L. (2025). Play Smart, Win Big: How Game Elements Can Benefit Brands. In The Sage Handbook of Brand Management. SAGE.

Baiwir, L., Dessart, L., & Delcourt, C. (24 September 2024). Consumer engagement with preventive health technologies: a double-edged sword for consumer wellbeing. Journal of Consumer Affairs, 58 (4), 872-904. doi:10.1111/joca.12603

Ernens, S., Delcourt, C., Dessart, L., & Baiwir, L. (December 2022). Frontline Employees’ Attitude Toward Embodied Social Robots In Customer Service: An Integrative Framework And Empirical Test. Journal of Service Management Research, 6 (4). doi:10.5771/2511-8676-2022-4