Article (Scientific journals)
A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits
Petrescu, Dacinia Crina; Petrescu-Mag, Ruxandra Malina; Burny, Philippe et al.
2017In Agroecology and Sustainable Food Systems, 41 (1), p. 46-75
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Keywords :
Certified; Consumer behavior; Organic food; Romania; Sustainable; Uncertified
Abstract :
[en] The study draws the profile of Romanian consumers of organic food, based on a probabilistic survey and adopting an original approach—a dual focus on certified and uncertified organic products. Uncertified organic food (from farmers’ market or self-production) is considered to be more “organic” than certified organic food. While consumers are strongly oriented towards organic food (certified or uncertified) and driven by health concerns and taste, they are primarily deterred by price and lack of availability. Results advocate that consumers’ extended and positive evaluations of uncertified organics represent the link that could initiate the behavioral transition from conventional to certified organic food, being the premise for the development of a sustainable market.
Disciplines :
Agriculture & agronomy
Author, co-author :
Petrescu, Dacinia Crina
Petrescu-Mag, Ruxandra Malina  
Burny, Philippe ;  Université de Liège - ULiège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Modélisation et développement
Azadi, Hossein  ;  Université de Liège - ULiège > Lepur(Centre rech.sur la Ville,le Territ.et le Milieu rural)
Language :
English
Title :
A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits
Publication date :
2017
Journal title :
Agroecology and Sustainable Food Systems
ISSN :
2168-3565
eISSN :
2168-3573
Publisher :
Taylor & Francis, Philadelphia, United States - Pennsylvania
Volume :
41
Issue :
1
Pages :
46-75
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 05 October 2016

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