Back
  1. Home
  2. Request Item
institution logo
If you're member of the institution,  you just have to login to download the file in restricted access. It is not necessary to request a print.

Request copy

Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads
Dessart, Laurence
2018 • In International Journal of Research in Marketing, 35 (2), p. 289-304

Document(s) requested
Dessart_IJRM_2018 .pdf

The desired document is not currently available on open access. Nevertheless you can request an offprint through the form below. If your request is accepted you will receive by e-mail a link allowing you access to the document for 5 days, 5 download attempts maximum.


Request form

Fields marked with ✱ are compulsory.

Back to the reference
Contact ORBi