Fleissig, J., Steils, N., & Delcourt, C. (14 December 2023). Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare [Paper presentation]. HEC Marketing Seminar, Liège, Belgium. |
Fleissig, J., Delcourt, C., & Steils, N. (2023). Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept. |
Fleissig, J., Steils, N., & Delcourt, C. (2023). Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry [Paper presentation]. Belgian Service Research Day. |
Fleissig, J. (24 November 2022). Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry [Paper presentation]. Marketing Seminar HEC. |